Xentys

CTO · 2022 - 2025

8x organic traffic growth

2M yearly Google impressions

20k+ records migrated

Xentys recruitment agency , Dutch high-tech procurement specialists overview — Xentys , Dutch technical recruitment agency specializing in senior procurement and engineering roles

01 overview

Xentys is a Dutch recruitment agency specializing in technical, senior, and manager-level procurement roles. As the sole technical leader, I owned every digital surface: the WordPress website, Salesforce-based ATS (Mysolutions), data pipelines connecting four platforms, and the full marketing stack. I redesigned the website from the ground up in 2022,2023, migrated 20,000+ candidate records into the new ATS, and took the company from near-zero online presence to 2 million yearly Google impressions with a steady stream of inbound client leads.

Xentys website homepage built on WordPress and Elementor — The Xentys website I built and maintained on WordPress/Elementor , optimized for inbound lead generation

02 responsibilities

Managed and integrated all internal systems end-to-end as the sole technical leader
Designed and built the WordPress/PHP website with Elementor, including a full redesign phase in 2022,2023
Administered the Salesforce-based ATS (Mysolutions) as superuser , configuration, procurement, and training
Migrated 20,000+ candidate records into the ATS during the system transition
Built data pipelines: WordPress ↔ Salesforce (job postings, CVs), Clay → Salesforce (lead enrichment), Mailchimp → Salesforce (newsletter unsubscribes)
Implemented LinkedIn automation and Clay-based data scraping workflows for lead generation and supplier research
Introduced AI tools for content creation and internal workflow optimization
Developed and executed SEO + content strategy that grew organic traffic 8x over 3 years
Managed social media , grew LinkedIn from 500 to 2,500 followers in 2 years
Sourced and managed strategic marketing partner (Symblings) , found on LinkedIn, developed into ongoing partnership
Produced blog articles, LinkedIn posts, and ghostwritten content for leadership

Google Search Console showing 1.74M impressions and 17.4K clicks over 16 months — Google Search Console , 1.74M impressions and 17.4K clicks over 16 months of organic growth

03 key results

Grew organic traffic 8x to 2 million yearly impressions (tracked via Google Analytics & Search Console)
Converted organic presence into ~2 client enquiries per month
Scaled LinkedIn following from 500 to 2,500 in two years through consistent content strategy
Migrated 20,000+ candidate records into the new Salesforce-based ATS with zero data loss
Built bidirectional data pipelines across 4 platforms: WordPress, Salesforce, Clay, and Mailchimp