LFJ

01 about the program

LFJ, rebranded from Trader Joe's, is one of the leading decentralized exchanges on the Avalanche network. As a Brand Ambassador in their official program, I represented the project publicly , testing new platform features and providing structured product feedback, co-hosting X Spaces and Discord events to engage the DeFi community, and creating regular social media content to educate new users and amplify the project's reach.

02 what I did

• Tested new platform features and reported UX issues and product feedback
• Co-hosted community events on X Spaces and Discord
• Created and published educational content about LFJ on social media
• Represented the project publicly as part of the official ambassador program

03 outcomes

• Consistently contributed to community growth and engagement as an active ambassador
• Helped surface product issues through structured testing feedback
• Supported the project's presence across social media throughout the ambassador period